Assign Tags/Groups Directly from Link Clicks
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Carole Asselin
Allow users to associate a tag or group directly with a specific link or button click inside an email, without needing to build a separate If/Else condition.
Examples of use cases:
- A “Confirm your email” button could automatically add a tag or group when clicked, instead of requiring a separate condition step.
- An email offering two choices (e.g., skill level: Beginner vs. Intermediate, or program preference: PSP vs. Affinity) could assign the corresponding tag directly from the clicked link — without duplicating multiple If/Else branches.
Why it matters:
Currently, every link-based action requires an additional If/Else condition, which makes automations longer and harder to maintain. Direct tag/group assignment from clicks would make flows faster to set up and much cleaner.
Benefit to all users:
Simpler automations, easier list segmentation, and more intuitive user journeys — all with fewer steps.
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Wina
I agree Carole,
Currently, in order to send to or exclude a specific set of subscribers based on tags, I must create a new Group every time. This becomes very time-consuming and results in an excessive number of Groups to scroll through, especially when managing frequent campaigns or multiple audience categories.
Tags already live at my subscribers level (field), so having the ability to segment and target subscribers directly by tag, without creating a separate Group, would streamline the process significantly. Segments naturally update based on subscriber behavior, but when the goal is simply to include or exclude subscribers by tag, creating additional Groups adds unnecessary steps and clutter.
I would love to see a feature where users can target or exclude subscribers directly by tag during campaign setup, automation triggers, or segment filters. This would allow for cleaner organization, fewer Groups, and a much faster workflow overall.
This functionality would be extremely beneficial for users who rely on dynamic tagging.
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David Sorensen
I agree, this is very important